The Mazda MX-5 Miata is championed by different names worldwide, but its appeal has always been the same. It is a sleek and elegant two-seater that celebrates the art of driving. The sports car’s simplicity is its beauty, with an agile inline-four engine under the hood and an open-top design that invites the sky to…
I just heard some exciting news! Mazda North American Operations is appointing Tom Donnelly as their new President & CEO. Donnelly is currently the Senior Vice President of Retail Operations and will be leading the company’s operations in the region. These changes to MNAO’s leadership team will go into effect on April 1, 2023. It…
It’s a shame to hear that Mazda will be discontinuing the CX-9 for the US market after the 2023 model year. The CX-9 has been a reliable and versatile family vehicle, offering a unique combination of utility, performance, design, and premium sensibilities. It’s good to hear that Mazda is already working on its next generation…
The demand for diesel vehicles has steadily declined in recent years, especially following the “Dieselgate scandal.” While these vehicles were never prevalent in North America, they were a massive success in Europe. However, things have changed, and last month, electric vehicles surpassed diesel models in sales for the first time in history on the Old…
It’s interesting to look back on the state of cars in 1976. American cars were definitely struggling, with their increasing bulk and sluggishness. The engines were a mess of wires and vacuum lines, which only added insult to injury when it came to their declining power. Meanwhile, Japan was sending over smaller, more efficient cars…
Attention Mazda CX-90 owners in the United States! There has been a recent discovery that the Approaching Vehicle Audible System Information Sound Box (AVAS ISB) in your vehicle may not be functioning correctly. This issue affects hybrid and electric vehicles and is required by U.S. regulations. Mazda has reported that the warning sound that is…
Did you know that Mazda has been giving us a lot of information about a possible future hybrid sports car? According to documents filed with the United States Patent Office, at least one electrified roadster is very likely brewing at the automaker. And a recent patent granted to the Japanese company is particularly amazing. It…
I’m excited to share that Mazda has decided to incorporate touchscreen technology into its in-car infotainment system. This is great news for CX-5 buyers, as they will now have an easier way to manage Apple CarPlay. Most other car manufacturers already use touchscreens to interact with CarPlay, but Mazda has preferred to use a “multi-function…
Mazda has been expanding its relationship with various agencies beyond WPP, such as Optimal, a performance marketing firm. Optimal has become Mazda’s search agency of record and has also taken on media planning and buying responsibilities for the marketing of Mazda’s new CX-50 compact crossover. Additionally, independent shop Finn Partners has been added to Mazda’s…
I’ve been hearing a lot about the Mazda BT-50 lately. It’s a shame that it hasn’t made its way to the United States yet, because it seems like it would be a great fit for our urban landscape. The design is really captivating, and I love the technology and practicality that it offers. I think…
