The demand for diesel vehicles has steadily declined in recent years, especially following the “Dieselgate scandal.” While these vehicles were never prevalent in North America, they were a massive success in Europe. However, things have changed, and last month, electric vehicles surpassed diesel models in sales for the first time in history on the Old…
I recently learned that Mazda once came close to producing a sports sedan that could have competed with the likes of the Subaru STI and Mitsubishi Evo. The Mazdaspeed 6, released in 2006, was a turbo all-wheel-drive sedan, but it didn’t quite measure up to its rivals. However, an old Mazda concept known as the…
It seems that Mazda’s rotary controller has become quite a polarizing feature among its customers. While some long-time Mazda owners have become accustomed to the knob and have developed the skill set to utilize it flawlessly, newer customers tend to criticize it, describing it as confusing, clumsy, slow, and even distracting. To add to the…
It’s interesting to look back on the state of cars in 1976. American cars were definitely struggling, with their increasing bulk and sluggishness. The engines were a mess of wires and vacuum lines, which only added insult to injury when it came to their declining power. Meanwhile, Japan was sending over smaller, more efficient cars…
Attention Mazda CX-90 owners in the United States! There has been a recent discovery that the Approaching Vehicle Audible System Information Sound Box (AVAS ISB) in your vehicle may not be functioning correctly. This issue affects hybrid and electric vehicles and is required by U.S. regulations. Mazda has reported that the warning sound that is…
Did you know that Mazda has been giving us a lot of information about a possible future hybrid sports car? According to documents filed with the United States Patent Office, at least one electrified roadster is very likely brewing at the automaker. And a recent patent granted to the Japanese company is particularly amazing. It…
I’m excited to share that Mazda has decided to incorporate touchscreen technology into its in-car infotainment system. This is great news for CX-5 buyers, as they will now have an easier way to manage Apple CarPlay. Most other car manufacturers already use touchscreens to interact with CarPlay, but Mazda has preferred to use a “multi-function…
Mazda has been expanding its relationship with various agencies beyond WPP, such as Optimal, a performance marketing firm. Optimal has become Mazda’s search agency of record and has also taken on media planning and buying responsibilities for the marketing of Mazda’s new CX-50 compact crossover. Additionally, independent shop Finn Partners has been added to Mazda’s…
I’ve been hearing a lot about the Mazda BT-50 lately. It’s a shame that it hasn’t made its way to the United States yet, because it seems like it would be a great fit for our urban landscape. The design is really captivating, and I love the technology and practicality that it offers. I think…
The Mazda MX-5 Miata holds an unwavering reputation as a fantastic sports car. Even though it’s not the most expensive or powerful sports car on the market, its rear-wheel-drive, manual transmission, and naturally-aspirated engine make for a classic driving experience. The Mazda sports car also yields an impressive weight under 2,500 pounds, especially compared to…
