Mazda MX-30 Sales Decline as CX-90 PHEV Sales Soar

Mazda North American Operations has reported that its vehicle sales in the United States in August increased by 19 percent year-over-year, reaching 30,174 units. During the first eight months of the year, the company sold 244,586 units, which is 28 percent more than the previous year.

Interestingly, Mazda had its best-ever plug-in car sales. While the all-electric Mazda MX-30 is an ultra-low volume model, which will be discontinued in the US with the 2023 model year, the plug-in hybrid Mazda CX-90 PHEV sales are pretty good, with 1,700 units sold in August, representing 5.6 percent of the total volume. So far this year, Mazda sold 3,843 CX-90 PHEVs in the US.

The Mazda CX-90 PHEV starts at $47,445 and is promised to offer up to 26 miles (42 km) of all-electric range (490 miles total) using a 17.8-kilowatt-hour battery. The shift to plug-in hybrids is the company’s short-term solution for electrification, which will include the upcoming CX-70 PHEV and non-rechargeable hybrid models (CX-50 Hybrid). Mazda is expected to introduce new BEV models later this decade, but for now, PHEVs are the main focus.

To date, Mazda sold 100 MX-30s this year, which is 69 percent less than a year ago at this time. Cumulatively, only 605 units were sold in total over two years. The Mazda MX-30 will remain on sale in some other markets. In January, Mazda even introduced in Europe a new version – the Mazda MX-30 e-Skyactiv R-EV plug-in hybrid (series hybrid with a 17.8-kilowatt-hour battery and recharging capability).

Mazda plans to electrify its lineup with more BEVs around 2028-2030.

Photo Source: Mazda USA