The unveiling of the Mazda Iconic SP concept at the 2023 Japan Mobility Show marked a pivotal moment, hinting at the arrival of a new Mazda sports car enthusiast eagerly anticipated for two decades. The concept, drawing inspiration from the iconic FD RX-7 with its Wankel rotary engine and popup headlights, revived the spirit of…
In the automotive world, certain models become more than just cars; they become symbols of innovation, style, and driving pleasure. The Mazda 6, a name synonymous with the midsize sedan segment, has played such a role. However, as the industry evolves and consumer preferences shift, Mazda made the strategic decision to discontinue the Mazda 6,…
Mazda is waving goodbye to electric vehicles in the United States by discontinuing the MX-30, but the automaker hasn’t given up on dominating the electric market. The Japanese automaker has exciting plans to adopt the North American Charging Standard (NACS), signaling a commitment to the electric future. Although Mazda is keeping the details under wraps…
At the helm of Mazda, steering the company through the challenges and opportunities of the automotive industry, is Masahiro Moro, a visionary leader known for his strategic acumen, commitment to innovation, and dedication to the brand’s unique identity. Masahiro Moro assumed the role of CEO at Mazda during a pivotal time in the industry’s evolution….
The Mazda 626, a name etched into the annals of automotive history, represents a lineage of vehicles that have left an indelible mark on the midsize sedan segment. Spanning multiple generations, the Mazda 626 has evolved through the decades, embodying a blend of reliability, innovation, and style that has endeared it to drivers around the…
Mazda’s RX-Vision is a testament to the brand’s relentless pursuit of automotive innovation, seamlessly blending cutting-edge technology with a nod to its rich heritage. Unveiled as a concept car, the RX-Vision pays homage to Mazda’s legendary rotary engine while pushing the boundaries of design, performance, and the driving experience. At the heart of the RX-Vision…
In the realm of automotive aesthetics, Mazda has etched its mark with the captivating and iconic Soul Red. Beyond being a mere color option, Soul Red is an embodiment of Mazda’s design philosophy, a hue that transcends the conventional and elevates the visual allure of their vehicles. Soul Red is not just red; it’s a…
Excitement is building at Mazda as they unveil plans for a new sporting sub-brand, Mazda Spirit Racing. This bold initiative is poised to adorn higher-performance editions of the Miata and Mazda3, pending approval for production of two concept cars. Showcased at the Tokyo Auto Salon, Mazda Spirit Racing versions of the Miata and Mazda3 took…
Crafting outstanding vehicles is Mazda’s specialty. The Japanese automaker had a significant role in initiating the foreign car boom over five decades ago with reliable, efficient, and competitive compact cars. The 2024 Mazda CX-90 showcases masterful craftsmanship, and the premium paint in “Artisan Red” glimmers in the fall sunshine. Alongside its sleek design, the turbo-boosted…
In a significant move toward advancing rotary engine technology, Mazda has unveiled plans to establish a specialized team exclusively dedicated to the development of the iconic engine. The Japanese automaker, already having reintroduced the rotary engine in the hybrid version of the MX-30 small SUV, is now intensifying its commitment to this unique technology. This…
