At the helm of Mazda, steering the company through the challenges and opportunities of the automotive industry, is Masahiro Moro, a visionary leader known for his strategic acumen, commitment to innovation, and dedication to the brand’s unique identity. Masahiro Moro assumed the role of CEO at Mazda during a pivotal time in the industry’s evolution….
The Mazda 626, a name etched into the annals of automotive history, represents a lineage of vehicles that have left an indelible mark on the midsize sedan segment. Spanning multiple generations, the Mazda 626 has evolved through the decades, embodying a blend of reliability, innovation, and style that has endeared it to drivers around the…
Mazda’s RX-Vision is a testament to the brand’s relentless pursuit of automotive innovation, seamlessly blending cutting-edge technology with a nod to its rich heritage. Unveiled as a concept car, the RX-Vision pays homage to Mazda’s legendary rotary engine while pushing the boundaries of design, performance, and the driving experience. At the heart of the RX-Vision…
In the realm of automotive aesthetics, Mazda has etched its mark with the captivating and iconic Soul Red. Beyond being a mere color option, Soul Red is an embodiment of Mazda’s design philosophy, a hue that transcends the conventional and elevates the visual allure of their vehicles. Soul Red is not just red; it’s a…
Excitement is building at Mazda as they unveil plans for a new sporting sub-brand, Mazda Spirit Racing. This bold initiative is poised to adorn higher-performance editions of the Miata and Mazda3, pending approval for production of two concept cars. Showcased at the Tokyo Auto Salon, Mazda Spirit Racing versions of the Miata and Mazda3 took…
Crafting outstanding vehicles is Mazda’s specialty. The Japanese automaker had a significant role in initiating the foreign car boom over five decades ago with reliable, efficient, and competitive compact cars. The 2024 Mazda CX-90 showcases masterful craftsmanship, and the premium paint in “Artisan Red” glimmers in the fall sunshine. Alongside its sleek design, the turbo-boosted…
In a significant move toward advancing rotary engine technology, Mazda has unveiled plans to establish a specialized team exclusively dedicated to the development of the iconic engine. The Japanese automaker, already having reintroduced the rotary engine in the hybrid version of the MX-30 small SUV, is now intensifying its commitment to this unique technology. This…
In a strategic move towards streamlining development costs, Mazda and Toyota, two prominent Japanese car manufacturers, have joined forces to create a unified in-vehicle software and hardware system. This collaborative effort aims to not only share the same operating system but also incorporate components like the electronic control unit and wiring harnesses. By pooling resources…
Mazda created waves at the 2024 Tokyo Auto Salon, dropping hints about the potential resurgence of the rotary sports car. Alongside this revelation, the brand showcased two customized concepts under the Mazda Spirit Racing banner, signaling more than just a mere display at Japan’s SEMA equivalent. The Spirit Racing RS, based on the locally-sold MX-5…
Mazda’s Chief Executive, Masahiro Moro, unveiled groundbreaking plans at the 2024 Tokyo Auto Salon, declaring the establishment of a dedicated rotary engine development department set to commence operations in February. While the rotary engine has long been synonymous with high-performance cars, such as the iconic RX-7 and RX-8, Mazda is charting a new course, envisioning…
