Mazda Trademarks New 2D Logo Amid Industry Shift Towards Simplicity

Mazda has recently trademarked a new logo in Japan, which appears to be a simplified, flattened version of its current emblem. The revamped logo follows the growing trend of 2D logos, which are becoming more popular as traditional 3D badges are so 2000 and late, pushing designers toward logos that easily project onto screens. This shift was already seen in Mazda’s Arata concept, unveiled in China, which featured a 2D illuminated logo on a solid panel where the Japanese automaker’s traditional 3D grille and emblem would typically be. The Arata concept may premiere on the next-generation electric Mazda CX-5.

Two-dimensional logos are favorable in the tech industry, where their screen appearance takes precedence over physical badges. However, converting a traditional 3D emblem into a 2D design, a process known as skeuomorphism, presents its challenges. Designers must create fake highlights and shadows to mimic the three-dimensional look, sometimes resulting in a less dynamic appearance, especially for those used to more traditional badges.

Mazda joins other significant automakers like Mini, Volkswagen, GM, Nissan, and Honda in flattening and simplifying its logo. These companies have transitioned from 3D symbols to more modern, anti-skeuomorphic designs.

It’s uncertain how Mazda will use the new logo. It could be reserved exclusively for electric vehicles or replace the chrome badge across the entire lineup.

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Photo Source/ Copyright: Mazda Newsroom